As leads flows into your CRM from various sources e.g Facebook, Google, Event e.t.c, You will agree with me that all Leads do not require the same level of attention.This is why we have developed a Lead Scoring Module, you can Use criteria to rate your Leads and target the best Leads with utmost important to you.
You have an Ideal Personal Profile that fits your business, say, Leads from specific City or who has a Title say Dr. or who only has Business Email Addresses. You can use Flexible Lead Scoring Criteria functionality to Filter your Leads to prioritise Leads and target the best Leads.