Today we have moved towards a more socially connected society. The usage of Social Media today is growing faster than any before. It’s spanning from socializing with friends to an involvement between the persons inside the companies and institutions. Social Media is a powerful tool for user engagement. Social Media has been used for service evaluation and understanding of the user’s needs. In addition, it is used by many companies to get their customer feedback and suggestions to build a better product or service, or for improving on some product and services. Furthermore, many companies today use Social Media to enhance the communication and collaboration between their employees who geographically distributed.
Public Social Media such as Facebook, Google, and Twitter become the primary way to user involvement. However, there is still a privacy concern with these public Social Media services. Public Social Networks today have more power than any government. They can know everything about us, what we like, dislike, our secret conversation, how we feel, what we, and who we talk.
