Mautic – Automated Marketing Tool For Perfex CRM
This is a plug n play module
Your CRM will still play an important role in your organization, but it will now play the correct role. Don’t use it as a random catch-all for every lead and every cold call. Manage leads in marketing automation, create landing pages to collect more information, use drip marketing to nurture them and give them valuable information.
So how does marketing automation work with a CRM?
Marketing automation starts by tracking every lead, or visitor, to your website, or other online locations (in fact, you can even use marketing automation for in-store tracking but that’s a different post). This tracking happens similar to Google Analytics tracking just the basic information on each lead, what pages they visit and how long they stay for. Easy enough to understand. Marketing automation is the bridge you use to carry your potential leads safely to your CRM. Refining, setting speeds, organizing traffic, until finally each lead has been nurtured along the bridge safely into your CRM and ready to be your customer.
