You go into a shop, choose three products, and head towards the register to pay. The cashier informs you that the only payment methods available are cash or bank transfer, as credit cards are not accepted.
How do you react? You will probably give up on buying the products, feeling frustrated for having wasted your time and gone through a bad buying experience.
It is the same scenario your e-commerce customers experience when, on the Checkout page, they realize they can’t proceed with the purchase because payments with credit cards are not available.
Credit cards are the favorite payment method for those purchasing online: 74% of American users and 67% of European users make transactions only with a credit card. If you choose to sell your products on an e-commerce store, you can’t ignore these numbers.
